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ASC Amadeus NDC event
Monday, June 25, 2018

On May 9th 2018, ASC held a New Distribution Capability (NDC) event for Amadeus with the attendance of Mr. Antoine Medawar (Vice president – MENA). Mr. Ernesto Sanchez (Head of commercial strategy & business management), and Ms. Jacqueline David (Partner Market Manager- MENA). Created by IATA, NDC is an XML-based data transmission standard that holds huge promise for the travel industry, and will enable travel companies – from airlines to travel agencies – to evolve travel distribution and merchandizing. Ms. Jacqueline David covered the following topics:
1. An industry in evolution
2. Demystifying IATA’s NDC standard
3. Amadeus vision to integrate NDC content
With the attendance of 40 travel agencies many questions were asked about NDC and all were answered by Mr. Antoine Medawar, and how NDC could improve TA’s performance.
On behalf of the PR team we would like to congratulate the 11 winners on receiving their gifts from ASC Amadeus.